For MSPs
Looking to generate more leads, close more deals, and grow recurring revenue.
Start Growing →One Agreement. An Entire Ecosystem of Solutions to Sell.
The Marketopia GROW Vendor Ecosystem turns your MSP into an authorized reseller of pre-vetted technology solutions and Marketopia growth programs — with full margin control, Partner of Record protection, and commission that compounds across your client base.
Become a GROW Reseller PartnerCOMMISSION FROM 7.5–30%+PARTNER OF RECORD PROTECTIONFULL MARGIN CONTROLONE MASTER AGREEMENT
WHAT'S INSIDE
Everything Inside the GROW Vendor Ecosystem.
One Master Agreement
Sign the MSP Master Participation Agreement once. From that point forward you receive Vendor Notifications as new vendors join — no additional signatures required per vendor. Just complete vendor training in TGM and register your first deal to activate.
KEY DIFFERENTIATOR
Partner of Record Protection
Register a deal in TGM before vendor engagement and you are designated Partner of Record on that account for 6 months. No other MSP can claim commission on that account during the protection period.
Full Margin Control
You set your own client-facing price. Mark up above the MSP wholesale price quoted in the Vendor Notification. The spread is yours — in addition to your commission. Bundle vendor solutions with your managed services at your standard margin.
Commission That Compounds
Residual commissions stack across your client base. One $24,000 annual vendor contract at 20% residual generates $4,800/year. Ten accounts like that generates $48,000/year — before you've added a single new client.
Cross-Program Discounts
Active GROW Partners in good standing may be eligible for discounts of up to 50% on other Marketopia programs including AI Digital Outbound. Eligibility based on active participation and quarterly slot availability.
Vendor Sponsorship Opportunities
Vendors in the GROW ecosystem can elect to subsidize your Marketopia program investment during a proof period. Qualify by meeting five engagement commitments and your program cost may be significantly reduced.
THE PROCESS
Simple to Start. Powerful as It Scales.
01
Become a Marketopia Client
The minimum requirement is the Teach & Enable program. This gives you access to The Growth Machine (TGM) — the platform where all deal registrations, commission tracking, and vendor management lives.
Already a client? Skip to Step 2.
02
Sign the Master Participation Agreement
One agreement covers your entire participation in the GROW Vendor Ecosystem. No need to sign separate agreements for each vendor. Sign once and you're in.
03
Receive Vendor Notifications
As new vendors join the GROW ecosystem, Marketopia sends you a Vendor Notification — a one-page document describing the vendor's products, commission rate, payment terms, and deal protection period. No signature required to receive them.
04
Complete Vendor Training & Register Deals
Complete vendor training in TGM before representing any vendor's solutions. Then register your deals in TGM to activate Partner of Record protection. Deal Registration is what protects your commission and prevents channel conflict.
05
Set Your Price & Earn
Set your client-facing price. Sell the solution. Collect your commission — paid directly by the vendor within 30 days of them receiving end-client payment. Track everything in TGM.
THE ECOSYSTEM
Vendor Solutions and Marketopia Programs — All in One Ecosystem.
GROW VENDOR SOLUTIONS
Pre-vetted technology vendors across AI, cybersecurity, SaaS, and advisory categories — solutions your clients already need. Commission rates start at 7.5% and vary by vendor. Full details in each Vendor Notification.
Every vendor in the ecosystem has signed a CGaaS Program Agreement with Marketopia — meaning they're committed to supporting MSP partners with sales resources, technical support within 1 business day, and commission payments within 30 days of receiving end-client payment.
MARKETOPIA GROWTH PROGRAMS
Resell Marketopia's own programs to your end user business clients. Marketopia is a vendor in the ecosystem — we sell growth solutions the same way other vendors sell technology solutions. You introduce your clients to Marketopia. We sell and service them. You earn the same commission structure as any vendor reseller.
The more your clients grow, the more they need. And the more you earn.
REDUCE YOUR PROGRAM COST
Your Vendor Partners Can Help Fund Your Marketopia Program.
GROW Vendor Sponsors may elect to subsidize your Marketopia program investment as a GROW Vendor Sponsorship — meaning your monthly program cost is reduced or eliminated during a proof period. This is not a contractual entitlement — it is extended based on vendor budget availability, your qualification status, and quarterly slot capacity.
Meet all five commitments and your Marketopia program may be substantially funded by the vendors you represent. Marketopia will provide 30 days written notice before any pricing adjustment resulting from a sponsorship status change.
Five Qualification Requirements
1
Commit to a written 12-month revenue growth goal of at least 10% and share it with your Marketopia Growth Consultant
2
Attend a minimum of 8 GROW Community sessions per year across virtual peer groups, Springboards, GROWCON, and community events
3
Maintain an active TGM pipeline with at least one open opportunity updated within the last 30 days — and attend monthly pipeline reviews with your Growth Consultant
4
Uphold the Go-Giver Pledge — help other GROW Community members through at least one introduction, referral, or resource share per quarter
5
Become an authorized reseller for at least one GROW Vendor per quarter and execute at least one co-branded campaign per represented vendor through TGM
WHAT'S REQUIRED
What You Need to Participate.
Required
✓Active Marketopia client — minimum Teach & Enable program
✓Signed MSP Master Participation Agreement
✓Active TGM usage — updated pipeline, deal registrations, vendor training completed
✓GROW Community participation — sessions, Springboards, GROWCON
✓Good standing — current on program payments and obligations
Not Required
✕Separate agreements per vendor — one master agreement covers all
✕Exclusive commitment to any vendor — represent as many or as few as you choose
✕Upfront inventory or product purchase — commission-based only
JOIN THE ECOSYSTEM
Ready to Turn Your MSP Into a Revenue Machine?
One master agreement. An entire ecosystem of vendor solutions to sell. Full margin control. Account protection. Commission that compounds. This is what your MSP has been missing.
Not yet a Marketopia client? Start with the Referral Partner Program — no minimum program required. Learn More →
Quick Summary
MSPs sign one master agreement to become an authorized reseller. There are two paths: (1) Resell Marketopia's marketing and growth services to SMB clients under the MSP's brand at 7.5–20% margin — Marketopia handles delivery; (2) Resell pre-vetted vendor solutions through the CGaaS program at 20–30%+ margin, with Marketopia providing Sales Playbooks and sales support.
COMMON QUESTIONS