Community Initiative · GROW Peer Groups

GROW Peer Groups

GROW Peer Groups bring together MSPs and technology leaders focused on growth. These aren't casual networking groups — they're structured communities designed to help members share strategies, solve challenges, and accelerate results.

Better insightsStronger decisionsFaster growth
Built for Leaders Who Want to Grow

Growth is difficult to navigate alone — peer groups make it shared.

GROW Peer Groups connect you with leaders facing the same challenges, structured for the conversations that move your business forward.

  1. 01

    Share real-world experiences.

  2. 02

    Learn what's working across the channel.

  3. 03

    Gain insight into new strategies and opportunities.

  4. 04

    Stay accountable to growth goals.

What You Gain

Two audiences. One outcome — growth driven by peer insight.

MSPs strengthen strategy and execution. Vendors gain direct insight into their partner ecosystem. Both leave each session with something they can apply immediately.

For MSPs

Strengthen strategy and execution.

  • Improve lead generation and pipeline consistency
  • Refine sales processes and close rates
  • Identify new revenue opportunities, including vendor solutions
  • Build a more scalable business model
For Technology Vendors

Get direct insight from the channel.

  • Understand how MSPs evaluate and sell solutions
  • Identify gaps in partner enablement
  • Improve go-to-market and channel strategies
  • Strengthen relationships with active partners
A Community That Drives Accountability

Structured for participation that leads to progress.

Regular sessions, open discussion, peer-driven feedback, and a focus on measurable outcomes — keeping members engaged and moving forward.

  1. 01

    Regular sessions

    Defined cadence — meetings happen on schedule, not when convenient.

  2. 02

    Open discussion

    Real challenges and opportunities — surfaced and worked through together.

  3. 03

    Peer feedback

    Honest input from leaders who've solved the same problems before.

  4. 04

    Measurable outcomes

    Focus on progress — each member tracks where the conversation moved them.

Built around real-world knowledge — not theory.

Built for Growth in the Age of AI

Stay ahead of industry shifts — together.

AI is changing how technology is sold and delivered. Peer Groups help members position AI solutions, identify new revenue opportunities, and stay ahead.

Featured topic

Positioning AI solutions for revenue.

How to package, position, and bring AI to market — improving marketing and sales strategy while members learn from each other's wins and losses in real time.

  1. 02

    Proven marketing and sales strategies

    Frameworks that work in the IT channel — drawn from leaders who use them.

  2. 03

    Channel growth insights

    Lessons from MSPs and vendors operating in the same market you serve.

  3. 04

    Practical approaches you can apply

    Every session ends with something members can put into action that week.

Connected to the GROW Ecosystem

Peer Groups are part of a larger growth system.

The conversation in the group doesn't stop there. Each insight flows into the broader ecosystem — marketing, partnerships, and revenue opportunities.

01Insights

In the Group

Real strategies are discussed and refined with peers facing the same challenges.

02Activate

Through Marketing

Insights turn into action through Marketopia's growth programs.

03Extend

Into Partnerships

Relationships extend into demand generation and revenue opportunities.

04Access

New Solutions

Members gain access to vendor solutions and new income streams.

Growth is supported across the entire ecosystem — not just in the room.

Available Peer Groups

Find the group that matches where you're growing.

Each peer group is structured for a specific kind of growth — by audience, by topic, or by stage. Find the one that fits your next move.

MSP Growth

MSP Growth Mastermind

MSP owners and executives working through pipeline, packaging, and pricing — together.

CadenceMonthly · 90 minutes · VirtualSeats12 seats · 2 open
Apply to join
Channel Leadership

Channel Leadership Forum

Vendor channel leaders sharing what's working in partner recruitment, enablement, and activation.

CadenceMonthly · Virtual + Annual In-personSeats10 seats · 1 open
Apply to join
AI Practice

AI Practice Builders

MSPs and vendors building AI service lines — positioning, pricing, and pipeline for emerging solutions.

CadenceBi-weekly · 60 minutes · VirtualSeats15 seats · 4 open
Apply to join
More groups forming · New tracks added quarterly
Quick Summary

GROW Peer Groups are structured communities of non-competing MSPs who meet biweekly virtually and quarterly in-person at Springboard events at Marketopia HQ in Florida. Members share real-world strategies, discuss growth challenges, hold each other accountable to goals, and gain access to vendor solutions and revenue opportunities through the GROW ecosystem.

FAQs

Common Questions

GROW Peer Groups meet biweekly virtually and quarterly in-person at Springboard workshops (Q1/Q2/Q3) at Marketopia HQ. Groups are composed of non-competing MSPs. Sessions focus on growth strategy, pipeline accountability, and shared learning. The in-person Springboards include a learning day (Day 1) and a peer group day (Day 2).

The MSP Elite 32.6 Club is Marketopia's premium peer group for MSPs serious about valuation and exit planning — focused on building from 3–5x to 5–10x EBITDA ('Escape Velocity'). Led by Terry Hedden with CRI financial advisory support. Priced at $1,999/month with a 100-day commitment pledge.

GROW Peer Groups combine peer accountability with vendor revenue streams and marketing execution that HTG (now IT Nation Evolve) and TruMethods do not offer. GROW members gain access to the vendor ecosystem (reseller income), Marketopia's marketing programs, GROWCON, and Springboard events — creating a community with both accountability and revenue-generating upside beyond strategy and coaching.

Join a Peer Group That Moves You Forward

Better insights. Stronger decisions.

GROW Peer Groups provide the structure, insight, and accountability needed to grow — surrounded by leaders solving the same problems you are.

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Join a Peer Group

02

Explore the GROW Community

03

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