THE GROW COMMUNITY

You Don't Have to Grow Alone.

GROW is Marketopia's peer community for MSPs and technology companies — where both sides of the channel come together, share what works, build lasting partnerships, and grow faster than anyone could going it alone.

Peer Groups · Events · Training · Reseller Program · Vendor EcosystemExplore the Community ↓
WHO GROW IS FOR

Built for MSPs. Open to the Ecosystem Around Them.

For MSPs

Serious About Growth

GROW was built for MSPs who are serious about growth — whether you're just getting started, trying to break through a plateau, building toward a sale, or simply looking for peers who speak your language. Peer group membership requires a Marketopia client relationship. GROWCON is open to clients and high-potential prospects.

For Technology Vendors

Grow With the Ecosystem

Vendors are a critical part of the GROW ecosystem — not just as sponsors, but as active participants. Vendors join GROW to access Marketopia's MSP reseller network, fund partner marketing through MDF/BDF, co-brand campaigns for their partners, and build real relationships with MSPs who are actively growing.

WHY GROW EXISTS

Most MSPs Grow in Isolation. GROW Changes That.

The biggest challenge most MSPs face isn't technology. It's growth — and they're trying to figure it out alone. No peers to compare notes with. No accountability to keep marketing from falling off. No system to connect them to the vendors, tools, and income streams that could change their trajectory. Marketopia built GROW to solve all of that — a community where MSPs hold each other accountable, learn from each other's wins and mistakes, connect with vetted vendor partners, earn new income streams, and build the kind of growth plan that actually gets executed — because the people around you expect it.

The Problem

You're making growth decisions without anyone who truly understands what you're going through.

The Problem

You know what you should be doing to grow. You just can't get to it while running the business.

The Problem

You're leaving money on the table every single month with the vendor relationships you already have.

Most Vendors Can't Build a Channel Fast Enough. GROW Changes That.

The challenge for vendors isn't the product — it's distribution. Traditional distribution takes 35–40% margin forever with no performance requirement. Internal channel teams don't have the bandwidth to recruit, enable, and generate demand at the same time. MDF goes untracked. Partners sign up and go dark. Marketopia built the vendor side of GROW to solve all of it — a performance-based, self-liquidating alternative to the way vendors have always had to grow.

The Problem

Distribution costs 35–40% margin forever — with no performance requirement and no path to reducing it.

The Problem

Your channel team can't recruit, enable, and generate demand simultaneously — something always gets dropped.

The Problem

Partners sign up and go dark. MDF gets spent with no line of sight to closed revenue.

EVERYTHING INSIDE THE COMMUNITY

Everything You Need to Grow.
Seven Ways the Community Delivers.

Seven pillars. One connected community.

PEER GROUPS

The People Around You Determine How Fast You Grow.

GROW peer groups bring together MSP owners and leaders in structured, accountable groups — organized so you are never in a room with a direct competitor. You get candid conversations, real numbers, and peers who hold you to your own commitments. This is not networking. This is a growth operating system powered by the people around you.

Who Qualifies

Peer group membership requires a paid Marketopia client relationship. Prospects may attend by invitation only from a Growth Consultant — typically when far down the sales cycle and wanting to experience the community firsthand before committing.

Join a Peer Group Today →
Biweekly virtual meetings — Twice a month your group meets to review pipeline, share wins and challenges, and hold each other accountable.
Quarterly Springboards — Three times a year your peer group comes together in person at Marketopia headquarters in Florida.
Annual GROWCON — The full community comes together every December or January for the year-in-review and annual growth planning session.
Always-on connection — Between meetings, connect with your peer group anytime via group chat and community forum.
No competitors in the room — Groups are structured so every MSP can speak openly without competitive concern.
IN-PERSON EVENTS

Four Times a Year. In Person. In Florida.

The GROW community doesn't just meet online. Four times a year, peer group members come together in person — three Springboard events and the annual GROWCON. These aren't passive conferences. They're working sessions designed to produce clarity, plans, and momentum you take back to your business.

Springboards — Q1, Q2, Q3
Day 1 — In-house learning sessions — deep dives on growth, sales, marketing, and operations topics.
Day 2 — Peer group sessions — your accountability group, in the room together, reviewing the quarter and building the next one.
Evening activity — Something fun every time — past events have included a Tampa Bay Lightning hockey game and a beach dinner at sunset.
GROWCON — Annual Flagship
~100 MSP leaders — intentionally intimate for deeper engagement
Year in review — look back at what worked, what didn't
Annual growth planning — build your targets, marketing plan, and lead gen strategy
4 growth paths: M&A, Profit, Sales, Lead Generation
Mandatory 45-minute strategy session with a growth expert
Free to register — Next: January 20–22, 2027, Tampa Bay, Florida
RESELLER REVENUE STREAMS

Your Marketopia Membership Can Pay for Itself — Three Ways.

Most marketing programs cost money. Yours doesn't have to. Marketopia members have three built-in ways to generate new revenue streams. To participate you must be a Marketopia client at any level — the Teach & Enable program is the minimum required — and sign a reseller agreement.

01

Refer MSPs, Earn Recurring Commission

Refer another MSP to any Marketopia program and earn 7.5% recurring monthly commission on their investment — paid every month for as long as they're a client.

Become a Referral Partner
02

Resell Vendor Solutions

Through the GROW ecosystem you become an authorized reseller of pre-vetted AI, cybersecurity, SaaS, and advisory vendors — earn 7.5–30%+ commission on solutions your clients already need.

Join the Reseller Program
03

Resell Marketopia Growth Solutions

Marketopia is a vendor inside the GROW ecosystem. Resell our programs to your clients and earn the same commission structure as any other vendor reseller.

Explore Revenue Streams
ReferralsMonthly CommissionAnnual CommissionWhat It Means
1$224$2,688A nice recurring bonus
5$1,120$13,440Your program is half price
11$2,464$29,568Your program is free
20$4,480$53,760Marketing pays you
50$11,200$134,400Marketing is an income line

To join the reseller program:

1.Be a Marketopia client — minimum Teach & Enable program
2.Sign a reseller agreement
3.Access deal registration and commission tracking inside TGM
FOR TECHNOLOGY VENDORS

Vendors Don't Just Sponsor GROW. They Grow With It.

The GROW ecosystem connects vendors directly to Marketopia's active MSP community — not as advertisers, but as real partners in the growth of those MSPs. Vendors gain access to MSP resellers, co-branded campaign infrastructure, MDF/BDF fund management, and the CGaaS program for fully managed channel growth.

Access to Active MSP Resellers

Every MSP in the GROW reseller program is actively looking for quality vendor solutions to resell to their clients. Vendors get category introductions to this network — a warm, pre-qualified reseller base.

Co-Branded Campaign Infrastructure

Fund co-branded campaigns for your MSP partners through Marketopia. Your partners go to market with your product using Marketopia's campaign library, BDR program, and marketing execution.

MDF/BDF Fund Management

Marketopia is an approved execution partner for market development funds and business development funds. Vendors allocate MDF or BDF directly to Marketopia on behalf of their partners.

CGaaS — Channel Growth as a Service

The fully managed, performance-based channel program for vendors who want to build or scale their MSP partner channel. Recruit, enable, activate, and track — all done for you. Pay commission only when deals close.

TRAINING & CERTIFICATIONS

The Growth Knowledge Your Team Needs. On Demand.

Training 4U2GROW powered by Marketopia is a standalone eLearning platform built specifically for technology companies. Five certification tracks, dozens of courses, all focused on what actually moves the needle — sales, marketing, business development, and operations.

Track 01

Certified Sales Manager

Master the intricacies of sales and marketing leadership. Everything from managing a sales team to creating a high-performance sales culture.

Track 02

Certified Sales Professional

The tools and frameworks to close more of what you open. Prospecting, qualification, objection handling, and closing techniques built for technology sales.

Track 03

Marketing Professional

Stay ahead of what's working in the channel. SEO, social, email, PR, branding, and digital marketing best practices for technology companies.

Track 04

Business Development Professional

Build the relationships and skills that generate new opportunities. Networking, proposals, partnerships, and pipeline development.

Track 05

vCIO / Account Manager

The knowledge base every account manager and virtual CIO needs. Client management, upselling, retention, and strategic advisory skills.

Pricing
$99.99/mo monthly
$90.75/mo annual ($1,089/yr)
Free trial available
Included in Teach & Enable, Done With You, and Done For You programs

Mach — also known as Escape Velocity — is the speed required to break free from Earth's atmosphere at 25,000 MPH. That's exactly what this program is designed to do for your MSP.

THE PREMIUM TIER

Ready to Reach Escape Velocity?

MSP Elite Club is Marketopia's exclusive, high-touch membership program for MSPs committed to increasing profit, growing company valuation, and ultimately selling their business at the highest possible price on their own timeline. Led personally by Terry Hedden — who built and sold one of the nation's fastest-growing MSPs himself — and supported by Carr Riggs & Ingram (CRI).

The goal is to elevate your MSP valuation from the industry standard of 3–5x EBITDA to 5–10x EBITDA — and ultimately sell on your timeline at the highest possible price.

The program works two ways — maximizing revenue growth AND identifying cost-saving opportunities that create the profit needed to reinvest in lead generation and sales.

From Marketopia
Monthly 1-on-1 consultation with Terry Hedden personally
Quarterly meetings at Springboard events and GROWCON (2–4 hours dedicated to the club)
Instruction and discussion on revenue growth and cost containment
Quarterly collaboration with your Marketopia Success Coach
VIP dinner at GROWCON and Quarterly Springboards

Strict confidentiality standards and a strict standard of non-competitive members ensure open, honest communication and real accountability in every session.

From CRI (Carr Riggs & Ingram)
Initial Simple Numbers presentation and financial model
Custom financial model built for your business — updated and distributed monthly
Aggregate quarterly sessions with individual member focus
One-on-one consultation with a CFO/Financial Analyst quarterly

CRI delivers their proven Simple Numbers financial framework — a methodology built from hundreds of growing businesses that fine-tunes the economic engine of your MSP for maximum, true profitability.

Optional M&A Support

The target is a 50–100% increase in your exit valuation for a success fee of just 10%. You pay nothing unless we successfully sell your firm.

Learn More About M&A Support →

The 100-Day Pledge

If your monthly profit does not increase by more than the monthly cost within the first 100 days — cancel with no penalty. You pay nothing more.

Apply for Membership →$1,999/month — annual term. No penalty cancellation within the first 100 days if your monthly profit does not increase by more than the monthly cost.
M&A CONSULTING

Buy or Sell an MSP With Confidence.

Marketopia connects MSP buyers and sellers through one of the most powerful MSP ecosystems in the industry — 50,000+ providers, private equity firms, strategic buyers, and industry investors. Our leadership has firsthand experience buying and selling MSPs, and Terry Hedden built one of the fastest-growing MSPs in the US before selling it at a premium valuation.

Free Initial Consultation

Whether you are exploring acquisitions or considering your exit, the first step is a conversation. No commitment required.

Buy an MSP

Access to Marketopia's network of 50,000+ MSPs, private equity firms, and strategic buyers. We identify acquisition targets that match your profile and facilitate introductions.

Sell Your MSP

Free valuation consultation, exit readiness assessment, and connection to qualified buyers actively seeking acquisitions in your category and geography.

Maximize Your Multiple

Through MSP Elite Club, Marketopia systematically builds valuation from the typical 3–5x EBITDA to 5–10x — before you ever go to market.

Success-Based Advisory

When you're within 12 months of selling, Marketopia's full M&A advisory engages. No fee unless we successfully complete the transaction. Goal: 50–100% increase in exit valuation.

HOW IT ALL CONNECTS

Growth Is Shared and Scalable Across the Entire Ecosystem.

GROW connects four actors — MSPs, vendors, Marketopia, and systems — into one shared growth model. When MSPs grow, vendors grow. When vendors fund partners, MSPs grow faster.

01

MSPs

Access peer accountability, campaign infrastructure, vendor solutions, reseller income streams, and the training to grow faster than going it alone.

02

Vendors

Access active MSP resellers, co-branded campaign execution, MDF/BDF management, and the CGaaS channel program — all without building the infrastructure yourself.

03

Marketopia

The marketing engine that drives demand, enables partners, manages programs, and connects both sides of the ecosystem through shared infrastructure and expertise.

04

Systems (TGM)

The Growth Machine connects pipeline, deal registration, commissions, campaign management, and reporting — so everyone has visibility and nothing falls through the cracks.

This creates a model where growth is shared and scalable across the entire channel.

THE ANNUAL EVENT

GROWCON. Where the Community Comes Together.

Every December or January, approximately 100 MSP leaders gather in Florida for GROWCON — the annual planning retreat that kicks off the new year with clarity, a real growth plan, and the energy of a room full of people who are serious about what they're building.

Year In Review

Look back at what worked, what didn't, and what you're taking into the new year.

Annual Growth Planning

Build your growth targets, marketing plan, and lead generation strategy for the year ahead — in the room, with expert guidance and peer input.

Community & Connection

Meet the Marketopia team, connect with peers, and leave with relationships that keep paying off all year.

📅 January 20–22, 2027📍 Tampa Bay, Florida👥 ~100 MSP Leaders🎟️ Free to Register
Register for Free →See All Events →
COMMUNITY MEMBERS GROWING

MSPs Growing Inside the GROW Community.

See All Results →

Clint Parr · Intuist.ai

Larry Dewberry · Network Concern

Paul Doggett · ThinkBridge

YOUR COMMUNITY AWAITS

Ready to Stop Growing Alone?

Whether you're joining as an MSP ready to grow, a vendor looking to build your channel, or an MSP leader serious about valuation and exit — GROW has a place for you. Start where you are. Grow from there.

Join as an MSP

Start with the Teach & Enable program and unlock peer groups, reseller income, the campaign library, and eLearning.

Get Started

Join as a Vendor

Enter the GROW ecosystem, access MSP resellers, and build your channel through CGaaS or direct partnership.

Talk to a Channel Expert

Attend GROWCON

Not ready to commit? Come to GROWCON first. Experience the community, build your growth plan, and decide from there.

Register for Free
Quick Summary

The GROW Community is Marketopia's peer community for MSPs and technology vendors — where both sides of the IT channel come together to share strategies, build partnerships, and grow faster than going it alone. It includes peer groups, events (Springboards and GROWCON), a vendor ecosystem with reseller revenue opportunities, and the MSP Elite 32.6 Club for MSPs focused on valuation and exit.

FAQs

Common Questions

Springboard events are quarterly in-person workshops held at Marketopia HQ in Florida (Q1, Q2, and Q3). Day 1 is focused on learning — growth strategies, marketing, and sales. Day 2 is peer group sessions. Springboards provide the in-person accountability and strategy depth that complements the biweekly virtual peer groups.

MSPs earn through three revenue streams in the GROW Community: (1) Referral Partner (5–7.5% recurring monthly commission for referring MSPs or businesses to Marketopia), (2) Reseller Program (7.5–30%+ commission reselling pre-vetted vendor solutions and Marketopia programs under their own brand), and (3) Vendor Ecosystem (variable commission reselling AI, cybersecurity, SaaS, and advisory solutions from vendors inside the GROW Community).

GROWCON is Marketopia's annual channel growth conference that brings together MSPs, technology vendors, and channel leaders for growth strategies, peer learning, vendor partnerships, and revenue-generating connections. The next GROWCON is January 20–22, 2027 in Tampa Bay, FL.