About Marketopia

Your Success
Is Why We Exist.

Growth is what we deliver. We are a team of technology industry veterans, channel experts, and growth specialists who have spent decades building businesses just like yours. We created Marketopia for one reason — to give MSPs and technology companies access to the people, programs, and systems they need to grow, succeed, and realize what's possible.

FOUNDED BY OPERATORS1,000+ BUSINESSES GROWN65+ CHANNEL EXPERTSFL BASED · GLOBAL REACH
Awards & RecognitionInc. 500Inc. 5000 ×9Tampa Bay Best Place to WorkTampa Bay Fast 50
Our Story

Built From Experience.
Driven By Purpose.

Marketopia didn't start in a boardroom. It started in the field — with two people who spent decades in the technology industry learning exactly what it takes to grow, and then building a company to help others do the same.

Our Leadership

The Team Behind the Growth Machine.

Marketopia is bigger than any two people. It's built on a leadership team with decades of combined experience in technology, marketing, operations, and finance — all united around one mission.

Why Marketopia Is Different

Marketopia Offers a Complete Growth Partnership.

We bring decades of real-world technology industry experience and a breadth of services and solutions that covers every growth challenge an MSP or technology company will ever face. We don't just execute tactics — we become the partner that helps you build something lasting.

Passion for Growth

It drives everything we do.

Growth isn't just what we do — it's what drives us. Every program we build, every campaign we launch, and every call we make is fueled by a genuine desire to see our clients succeed.

When you win, we win. That's not a tagline. It's how we operate every single day.

We Know

What it takes to grow.

  • How MSPs generate leads, close deals, and build recurring revenue
  • How vendors build, activate, and scale partner programs
  • How to go direct to end buyers and win
  • What it takes to move from marketing activity to closed revenue
  • Where programs break down — and how to fix them
See How We Grow MSPs →See How We Grow Tech Companies →
What We Do

Everything You Need to Grow. All in One Place.

From strategy and marketing to lead generation, sales enablement, AI tools, and community — Marketopia has every solution MSPs and technology companies need to grow under one roof.

AI-Powered Marketing Services

Content, SEO, SEM, Social Media, Email, PR, Branding, Video, Web Development, Design

AI-Powered Lead Generation & Appointment Setting

BDR Programs, Outbound Tele, AI Digital Outbound, Done For You, Done With You

AI Sales Tools

MSProspector, Signals, AIDO, Playbooks

Sales Enablement

CRM, Sales Training, Certifications, Playbooks, Sales Closer as a Service, Contracts

Channel Programs

To-Partner, Through-Partner, MDF/BDF Management, CGaaS, Partner Program Development

Marketing Automation

The Growth Machine Platform, Campaign Library, eLearning, Partner Portal

Community

GROW Peer Groups, Springboards, GROWCON, Vendor Ecosystem, Reseller Revenue Streams

Explore Solutions For MSPs →Explore Solutions For Vendors →
Industry Recognition and Awards

Recognized for growth — and the results behind it.

Marketopia’s growth and impact — and the founders’ prior work — have been recognized across the industry.

Inc. 5000 Fastest Growing Companies

9x

Across two companies — Infinity Technology Solutions and Marketopia.

Tampa Bay Fast 50

5x

Recognized as one of the region's fastest-growing companies.

Best Places to Work in Florida

Multiple

Including Tampa Bay Best Places to Work — recognized for team culture.

Inc. 500 Honoree

1x

#252 Fastest growing privately held company in the US.

These recognitions reflect not just company growth, but the results delivered for clients.

Our Culture

We Don't Just Talk About Culture.
We Live It.

At Marketopia everyone is a Culture Crusader. We have a dedicated internal Culture Influence team that actively cultivates our environment, plans meaningful events, and keeps our values alive every single day — across three pillars that matter to our team.

Culture Crusaders

#OneTeam

Every quarter we bring the whole team together for a team building event — from kickball games and golf outings to spirit weeks and beyond. Because a team that plays together performs together.

Helping Hands

Every quarter Marketopians give back to the community around us — beach cleanups, food drives, charity events, and more. Being a Marketopian means making a positive impact that goes beyond business.

Health & Wellness

Every quarter we invest in our people — charity runs, team walks, wellness challenges, and activities that keep mind and body strong. A healthy, happy team delivers better results for everyone.

Core Values

This Is What It Means to Be a Marketopian.

Growth Minded

Constantly taking initiative to better yourself, our clients, and Marketopia. Embracing challenges and believing in the ability to succeed.

Results Driven

Beginning with the end in mind — knowing exactly what we want to achieve and holding ourselves to the highest standards in everything we do.

Live the Brand

Being a Marketopian means embodying the mission to positively impact our clients, our company, and our community. We are Marketopia.

#OneTeam

We achieve more together. Committed to excellence, strong work ethic, and striving to be the best — for each other and for every client we serve.

The Golden Rule

We treat others the way we want to be treated — in and out of Marketopia. We always strive to do what's right and lead by example.

Check Out Opportunities to Join the Team →
Keep Exploring

The Conversation
Doesn't Stop Here.

Tune into our podcast, catch the latest news and insights, join us at an upcoming event, or reach out to our team — we're always here.

01

Podcast

The GROW Limitless Podcast — real conversations about growth, leadership, and the technology industry.

Listen Now →
02

News & Blog

The latest from Marketopia — company news, growth strategies, and channel insights.

Read the Latest →
03

Upcoming Events

Join us at GROWCON, Springboards, and more.

See What's Coming →
04

Talk to Our Team

Ready to start a conversation? We'd love to hear from you.

Let's Connect →
Quick Summary

Marketopia was founded in 2014 by Terry Hedden (CEO) and Andra Hedden (CMO). Terry built his MSP operator experience at a Big Five consulting firm before building and selling one of the fastest-growing MSPs in the US. Andra built her career in enterprise channel marketing at Tech Data before co-founding Marketopia. Together they bring both the MSP operator perspective and the enterprise vendor channel perspective to every program Marketopia delivers.

FAQs

Common Questions

Terry Hedden is the CEO and Co-Founder of Marketopia. Before founding Marketopia, he honed his business acumen at a Big Five consulting firm — giving him the strategic foundation most MSP owners never get. He then built and sold one of the fastest-growing MSPs in the US, averaging 50% year-over-year growth for 8+ years and earning Inc. 5000 recognition four times. He founded Marketopia in 2014 to help every MSP owner achieve the same growth.

Andra Hedden is the CMO and Co-Founder of Marketopia. She built her career in enterprise channel marketing — designing and executing go-to-market programs for global technology leaders including Amazon, Microsoft, and VMware during her time at Tech Data. At Marketopia she co-leads the company's channel marketing strategy and vendor programs, bringing the enterprise vendor perspective to every CGaaS and through-partner program.

Marketopia has been recognized as Inc. 500 and 9x Inc. 5000 (Fastest Growing Companies), reflecting both the company's own growth and the growth outcomes delivered for 1,000+ MSP and technology vendor clients. Additional recognitions include Tampa Bay area business awards.